Injiri, meaning ‘real india’, is a clothing and textile brand founded by Chinar Farooqui in 2009. Growing up in Rajasthan, Chinar nurtures a love for art, culture, and indigenous handicrafts, honouring everything handmade and artisanal. By working closely with master weavers across India and adopting their textile vocabulary, Injiri showcases the craft at its purest form, ensuring the pieces can withstand generations of usage and the motifs retain the identity of the soil it rises from. Championing hand-made quality, textile development and sustainable use of materials, Injiri is inspired by both the craftsmen and obsolete antique pieces of clothing, with the simplest of clothes worn by the common man inspiring them the most.

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